Havana
Employee #1 · Founding GTM
First hire at the company. Owned go-to-market end to end and built the motion that the sales team ran on.
- Designed and built the full GTM strategy as the founding commercial hire.
- Shipped a high-impact case studies page - narrative, copy, and video - that anchored the entire sales motion.
- Set the positioning and outbound playbook through Havana's acquisition by Cognition.